PACMAN DOESN'T MIND IT
By Gerry Ramos
NEVER mind that his recent title fight with Joshua Clottey was not as big in terms of pay-per-view buys compared with those of his bouts with Ricky Hatton, Oscar De La Hoya and Miguel Cotto.
Manny Pacquiao is hardly disappointed with the outcome as officially released last week by HBO, showing a moderate hit of 700,000 buys and earnings of $35.3 million.
“Hindi naman tayo dismayado. OK naman `yun, e” was his curt reply when queried about the matter.
The hits generated by his World Boxing Organization (WBO) welterweight match with Clottey was the lowest for Pacquiao in his last four fights and is coming off a huge 1.25 million buys earned from his 12-round stoppage of Cotto last November at the MGM Grand in Las Vegas.
The Pacquiao-Cotto match was the biggest boxing earner for the year 2009.
It also paled in comparison with the 1.25 million buys spawned by his `Dream Match’ with De La Hoya in 2008 and likewise made less with the 850,000 pay-per-view hits produced by the Filipino champion’s devastating second round knockout of Hatton last May.
But Pacquiao reasoned out Clottey is a different kind of breed compared to those boxing champions.
“Iba naman sila. Hindi nga dapat ikumpara si Clottey kay De La Hoya, e,” Pacquiao stressed.
Prior to his blockbuster showdowns with De La Hoya and Cotto, Pacquiao’s pay-per-view top earner was his 2008 rematch with Juan Manuel Marquez, grossing a total of 400,000.
With Pacquiao taking the action on a defensive-minded challenger like Clottey, the 31-year old southpaw from General Santos City walked away with a lopsided 12-round unanimous decision in their March 13 duel at the Dallas Cowboys Stadium.
Top Rank promoter Bob Arum himself was satisfied with the pay-per-view figures, surpassing his expectations of a possible 650,000 buys.
“That is the worst it would have done,” he said. “But the number that you can’t go any lower than is 650,000 for the fight.”
Arum and HBO predicted that the pay-per-view total is likely to increase once all the buys are officially in.
The 12-round fight, however, drew a crowd of 51,000 at the sprawling Cowboys Stadium, easily the third largest in prizefighting history in the U.S.
Resident ESPN columnist Dan Rafael also stressed that the earnings from the pay-per-view of the Pacquiao-Clottey slugfest is a testament to the pound-for-pound king’s current popularity in the ring today.
“The growth of Manny Pacquiao into a true megastar is nothing short of remarkable,” Rafael wrote in his widely-read blog.
He referred to as `insane’ those people saying that the pay-per-view buys and earnings for the bout were disappointments.
“Pacquiao is the reason the fight sold well. Clottey, who has zero fan base to speak of, had nothing to do with it,” he stressed
The former USA Today boxing writer pointed out that unlike big fights in the past, this one involving a Filipino and a Ghanaian doesn’t have any American participant, doesn’t have the benefit of an HBO 24/7 series and only had a few months of promotional activities.
Rafael also noted that even previous boxing superstars like Mike Tyson, De La Hoya, Evander Holyfield and yes, Floyd Mayweather Jr. also didn’t enjoy big pay-per-view buys when facing lesser known opponents.
Mayweather Jr., according to the ESPN columnist, only reached 375,000 and 325,000 buys in his title fights with Zab Judah and Carlos Baldomir, respectively, figures when combined, is only equal to the pay-per-view buys of the Pacquiao-Clottey match.
“You can look up and down the history of boxing pay-per-view and, other than some crazy seven-figure-buy fights that Mike Tyson did against similarly unknown opponents such as Peter McNeeley and Bruce Seldon, you would be hard-pressed to find any boxer who has ever done so much business against such an unknown opponent,” Rafael added.























