PACMAN SETTLES FOR P81 M

By Gerry Ramos
THE fight many foresee as the biggest and richest in boxing history will have to wait first.
For now, Manny Pacquiao will have to settle for less.
With Antonio Margarito stepping forward instead of loud mouth Floyd Mayweather Jr., no dream purse is expected to come Pacquiao’s way by the end of the year.
In its place, only a `moderate’ prize money of $15 million awaits the Filipino congressman for his Nov. 13 fight with the 32-year old Margarito, a far cry from the projected $40 million or more Pacquiao is expected to earn had Mayweather been the one he’s facing in the ring.
Still, his total earnings could go as high as $17 to $18 million (approximately P81 million on a P45-$1 exchange rate) once pay-per-view sales, ticket sales, gate receipts, merchandise and television rights are counted in.
That the bout for the vacant World Boxing Council (WBC) junior middleweight crown will be held at the 80,000-seater Cowboys Stadium in Arlington, Texas makes it more feasible to gross in terms of ticket sales.
Top Rank Promotions chairman Bob Arum already projected a crowd of about 75,000 for the fight based on Pacquiao’s popularity and Margarito’s Hispanic roots, with Texas having a huge Hispanic population.
Arum even believes it will surpass the record crowd of 51,000 which watched Pacquiao demolish Joshua Clottey inside 12 full rounds last March for the World Boxing Organization (WBO) welterweight title.
“I think the crowd will be much bigger,” he said.
“We have a lot of stuff that we didn’t have for the Clottey fight. With Margarito being Hispanic, and this is North Texas, which has a huge Hispanic population, that will make this even bigger.”
For the record, Pacquiao’s biggest fight in terms of prize money remains his 2008 slugfest with the great Oscar De La Hoya where he earned $15 million, minus his share in the pay-per-view, tickets, merchandise and TV rights.
Last year, he received $13 million each for taking on Ricky Hatton and Miguel Cotto.
In facing Clottey, Pacquiao brought home close to $15 million, including the fight purse of $12 million. The bout generated 700,000 pay-per-view buys or about $35.3 million in U.S domestic television revenue.
Arum said a Margarito bout is likely to produce the same number of buys – or even better.
“I think we could look to do 70,000 people” said Arum, who is expected to be back in the U.S. by weekend from his vacation in France.
“(Joshua) Clottey had no fan base. Margarito has a huge fan base of Mexican-Americans.”
The veteran promoter is wasting no time to hype and promote the title match that finally fell into place Thursday when the Texas Department of Licensing and Regulation granted Margarito a boxing license.
Arum has already scheduled a whirlwind press tour next week to kick off the promotional hype of the fight.
With both Pacquiao and Margarito expected to sign the contract this weekend, the Top Rank big boss set a Tuesday (Wednesday, Manila time) press conference for the two at the Beverly Hills Hotel in Los Angeles to kick off the week-long, three-state tour.
The following day, Pacquiao and Margarito are off to New York in Chelsea Piers-Pier 60, just within 23rd St. and the Hudson River.
By Friday, the tour culminates with the personal appearance of both fighters at the Cowboys Stadium in Arlington, Texas.



